Overlook at Astor Park

Building a brand from the ground up…

In April 2025, Overlook at Astor Park opened its doors for the first time - welcoming in guests for their Grand Opening Showcase. In the months leading up to the event, I worked closely with the space’s coordinator to create a cohesive brand that would garner the attention this beautiful space deserves. I then fully took the reigns to build a social media presence that would attract visitors and potential clients. It worked, as Overlook’s calendar quickly started filling up and we formed relationships with great vendors and other business partners in Columbus!

Front and back designs for branded postcards which are handed out at each tour and event.

My approach to Overlook’s social media was relatively simple. I just captured images of the space that highlighted its strengths: open spacious layout, full bar, diverse opportunities, gorgeous view of downtown Columbus, etc., and combined those with images taken at different events by professional photographers to create stunning posts. See examples below.