COLUMBUS BLUE JACKETS

A full view of the arena with my graphics playing.

Through my workplace’s partnership with the Columbus Blue Jackets, I had the rare opportunity to create branded materials that were displayed during every home game in Nationwide Arena during the 2024-25 and 2025-26 season.

I wanted to create something that was very eye-catching and differentiated from the usual ‘transition into company logo, sit there, transition out’ that I saw many businesses doing.

So, I created a fun ribbon LED stretching the entire length of the arena that shot a cannonball from either side (CBJ reference) and met in the middle, exploding into our company logo and partnership messaging. I also made a version for the top and bottom of the scoreboard and a stack of ‘tower’ LEDs that I aligned to make one cohesive animation when played together.

The top and bottom ‘Tower LEDs’.

This was such a fun and rewarding project given that I grew up in Columbus and am a Blue Jackets fan. I really got to test my creative abilities and utilize them for something I am passionate about, which led to a great result. It was incredibly rewarding to see my creation play during CBJ games and know that thousands of people would see it as well.