The second of three ads I made that were featured in Huntington Bank Field, displayed on a triangular video board on the Stadium’s exterior.

From 2023-25, My company partnered with the Cleveland Browns, which gave me a unique opportunity to delve into my love of sports, especially football, at work. At the beginning of the season my boss presented our team with a unique challenge: create a promotional partnership visual concept. the winner would create our official partnership graphics to be played in Huntington Bank Field during Browns Home Games.

I won the competition with my entry below, and created three visuals which I got the chance to see in person at a Browns game in October, 2024; an incredibly cool and rewarding experience. Throughout the course of the season, I created several more branded graphics for social media and internal use, and it was one of my first deep dives into graphic design.

My original winning competition entry.

Finalized 8x8 ft. print ad.

This campaign presented unique challenges; I had only six months in graphic design experience, and here I was creating visuals that were guaranteed to be seen by hundreds of thousands of people. I was also working with unique specs, i.e. a “sideline LED banner” which spanned the entire length of the field, about 30,000 pixels.

I was brand new to this stuff, but determined to prove my worth, creativity, and eye for design. Through all the random issues, app crashes, and long render times, I persevered in making visuals of which I was really proud, and that succeeded in our mission of drawing eyes to our brand. During one pre-season meeting at the stadium, Browns Owner Jimmy Haslam commented on my graphics in a text to his long-time friend and ceo of our company, complimenting what a great job we had done with them. That was a pretty cool moment.